If you want to create, own or operate your own offer. I will teach you how.

How to find them, build them and scale them.

My name James Van Elswyk and I have generated well over 1 Billion in Revenue with a very healthy 8 figures in profit for myself in my career.

I have done it all from

Generating and Selling Leads
Running Large Call Centers (400 agents on the phone)
Being an Affiliate
Starting and Selling an Ecommerce Company

This is the education I have waited for years and years to teach.

This is 30 years of self-employment and business building to learn.

This is 16 years of being a marketer and offer creator/owner to know it well enough to teach.

It IS the most valuable shit I have in my head for marketers that want to exit the rat race of competing for leftover scraps as an affiliate.

Stopping the pattern -

Of having to fight a new fight every day.
Of having no edge.
Of not building anything stable or long-term.

If you are an affiliate, an agency, a network, EVEN if you own your own business, you are actually working for someone else.

Bottom line - Do you pay people or do they pay you?

There is no shame in that… I have done it off and on for the last 12 years as an affiliate, a network, and an agency.

Want to be first in the profit waterfall?
Want to eat first and not last?
Want to make the most in the food chain?

Be First.

He who hesitates is lost.
In the land of the blind, the one-eyed man is king.
First come, first served.
Opportunity seldom knocks twice.

When you find and create offers, you have the ability to make big profits before the sharks have eaten up the margin and ruined the opportunity.

When I own my own shit

The longer an offer exists, the more the profit margin is compressed because:

01
You lose first mover advantage in the algo.
02
It gets saturated with other advertisers.
03
The low-hanging fruit converters were taken.
04
The call centers or traffic buyers adjust their CPA.

There becomes a stabilization between supply and demand.

Once an offer equalizes, everyone fights for scraps or gets super aggressive to create margin using deception… not real marketing.

I have been in the marketing space since 2008, and I recently realized I have been early so many times.

I never thought about it until debt settlement gained popularity for affiliates again this year in 2024.

Change to Heres My Personal History of Being Early

2008

I first touched debt settlement in 2008, selling leads from email, television and radio.

2010

I generated leads with Google Search, TV, and Direct Mail for loan mods.
Opened call center for loan mods -

2014

I ran pay-per-call for student loan consolidation on Facebook. The mobile newsfeed ads were just launched, and I ran pay-per-call before there was a pixel. I optimized for visitors to the website and calculated volume by the number of visitors onGoogle Analytics. Opened Call Center. I had my first Facebook accountbanned.

2015

I started running solar lead gen on Yahoo Gemini.

2016

I started running solar leadgen on Taboola and Outbrain.

2018

Got my first Facebook rep,and failed at dropshipping (wasn’t early).

2020

Started ads on TikTok Beta program.

2021

Ran ads for PPP loans.

2022

Ran some of the first PERC leads.

2023

Started to run ads for Semaglutide.

2024

Launched Telehealth platform and launched B2B lead gen offer still not on networks.

There are failures in almost all those years as well… a bunch

Am I a fortune teller? No, definitely not.

Did I have misses in there that cost me a lot of money? Yes.

But there was more money made and fewer fails as time has gone on.

I didn't become a better marketer… I have actually gotten worse I think.

I became better at the 3O’s:

Finding the opportunities
Figuring out offers as early as possible what would and wouldn’t work
Learning how to operate offers

I will teach this as well as what I'm into now, which I think is the best or 2nd best opportunity I’ve hit.

I will teach details, I will share templates, I will share Excel spreadsheets and other things you can hold in your hands, but most importantly, I’ll teach ideas or insights.

These are true nuggets and wisdom pearls.

You won’t know what most of these things mean, which is good.

These are things that have repeated enough times in my career that they got their own name for me and my team to just share the name and not have to explain the concept.

Find Oppurtunites

Finding licks
Discipline of nothing
Cashflow
Surfing and paddling
Jerkoff sheets
Craigslist Method
Figuring where to fish
Compliance
Pluses and minuses of pre-regulations and post-regulations
JVs, not LLCs
LOI or Term sheets, not
How to not get ripped off by lawyers
My lawyer choices and why
Bird Dogs

Watering holes - P1s, predictives, not face-to-face sales
Opportunity Algo Factors
Underwriting process
Lasha Sheets
Research and Assumptions
TAM analysis
Government or not to government
Who’s Who in the Zoo
Incubating accounting and companies
The Holy Grail of Automated Lead Gen = Ecom without inventory
It’s not real until it’s in a spreadsheet
Full offer ownership vs rev share vs direct you set up

Create and Validate Offers

Offer Creation - Not Validated Yet
Making deals
Friendlies
Lean Testing
Moving learnings
Offer tools - SAAS, CRM, Report templates
100M Website templates
Operators and partners
High converting lead gen structure best practices
Offer EPC Optimization
Call Center Selections
Call Center partners
Call Center management
Affiliates

Networks
Start / Stop
How fast / How slow
Keeping the pace
Stop losses
Google Sheet to Monday to CRM
Chaos VS Order = Rev Vs Profit
When Chaos / When Order
Kill or Fill
Bad Decision for a long time
Catch a falling knife
Pay others, don’t let them pay you
When there is money on the table, grab it
Balancing relationships with start and stop

Systemize and Scale Offers

Internal VS affs
Operations after Offer Validated
Company structure and deal types
Maintenance
Once again, lawyers
Teams - Less is More if you do it right
Internal Vs affiliates
Capital Requirements
CAC payback and Cashflow management
Daily / Weekly / Monthly
Monthly Closeouts
Getting rid of partners

Who controls the money controls the deal
Cash control - You pay others, they don’t pay you
26% of mid rule
Insurance GL, E&O, Cyber
When offers die with a book or without a book
Why offers die
When to get off the horse
Passing the horse
Education to increase scale
Data Monetization

Bonus Topic

Telehealth - the unicorn offer

I will cover this in its entirety on the morning of the second day.

It is the best offer I think I have seen, and I hope it will be the last one of my career unless I suck and am wrong.

It’s ecom with no inventory.
It has a massive gross margin.
It’s helping people.
It’s solving problems.
It’s bilingual.
It’s long tail of recurring billing.
There are moats.
It’s not people-intensive.
It’s evergreen.

There will be cycles.
It has a huge TAM.
It’s not a compliance issue for traffic sources.
It works everywhere.
It has begun to go international.
It can be set up in under 45 days.
You can build something sellable.
You have control.
You can be proud of your business.

I will host the event in my home.

There won't be other speakers.

There won't be a stage.

I won’t have merch to give out.

I won't teach you how to buy media.

I won't teach you how to write copy or make creatives.

I didn't even make a fancy website.

I'm 70 percent sure I won’t record or live stream unless enough peeps can’t come and hit me up.

I'm just gonna talk about the meat and potatoes of this game.

I'm gonna idea vomit for 16 hours the insights and methods I have used to find and create winners repeatedly.

We Will Do it October 5 and October 6 - Full Day and a Half Day

Day
1
I'll teach from 10 am to 6 pm with breaks for food.
Night 1 I'll invite over some of my friends that ball to have food and drinks with us.
Day
2
I'll teach telehealth from noon to 4.
Night 2 maybe we will have a dinner or go out.
Day
3
I'll crash, Feel fulfilled I shared some heat to help people make more monies.

You will hopefully go home with a head full of ideas to go to the next level in this video game we play of making money on the internet.

If you want to change your life (that sounds dramatic huh?) ..

Sincerely I think this is some of most powerful things i know as a marketer and a business person

I have room for only 18 people. This is not fake scarcity this is because that is the max in my living room (comfortably)

Anyway

There is a MONEY BACK GUARANTEE as always.

Real Simple Refund Policy - Not Enough Value Ill Give You back your money.

Join Event